Agenda


The 2018 conference is finished, but here's some information about the event's speaker lineup. We'll post details about the 2019 event soon. Stand by!

Location: Holiday Inn (downtown Sioux Falls, SD)
Date: September 20, 2018
Time: 8:30 a.m. – 4:30 p.m.
Facilitator: KeyMedia Solutions & tdg
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Agenda

Speaker

8:00 a.m. CHECK-IN / REGISTRATION
8:30 a.m. WELCOME Event Hosts
8:45 a.m.

Relaunch Your Digital Marketing Strategy!

The reasons that people decide to use your product or reach out to your organization are very personal - and very emotional. The models for consumer decision-making have changed, and the purchase cycle probably doesn’t work the way you think it should. How can your digital marketing strategy adapt?

YOU WILL LEARN:

  • Why the sales funnel is an outdated model.
  • What kinds of content people pay attention to.
  • Where people search for compelling content.
  • Why marketing technology is critical to your success.

Speaker: Douglas Karr

10:00 a.m.

Facebook & Instagram Ads for Small Business

Are you a local business or smaller business who wants to use Facebook and Instagram ads to go big? You don't need to spend a lot of money to really stand out with Facebook Ads. In this session, Andrea Vahl, author of Facebook Marketing All-in-One for Dummies will show you the best techniques to reach your ideal customer using Facebook and Instagram Ads.

YOU WILL LEARN:

  • The best targeting and retargeting techniques when you have a smaller audience.
  • Where to place your ads on Instagram and Facebook and design considerations for each.
  • How to scale your ads and maintain your results.
  • Advanced testing tactics.
  • How to sequence your ads to grow your business.

Speaker: Andrea Vahl

11:00 a.m.

Connection Power: Real Connections in a Digital World

The promise of social media was that we’d all be closer together. We would be part of each other’s lives because we would be posting our every move, out every thought, our every idea.

But the truth is that is an illusion. We are more digitally connected than we’ve ever been - and yet we feel more and more alone. Our Facebook friends are fake friends at best, long lost acquaintances at worse. We post on our mom’s wall for her birthday instead of calling her or taking her out to dinner.

YOU WILL LEARN:

  • Connection starts with happy birthday.
  • Add value, not volume.
  • How (and why) to connect to virtually anybody.

Speaker: Phil Gerbyshak

12:00 p.m. CATERED LUNCH
1:00 p.m. BREAKOUT SESSION

Personal Branding

YOU WILL LEARN:

  • How to define your personal or corporate brand
  • Which social platforms are match for your brand – and how to tackle them
  • Tips for developing engaging content
  • Ways to translate digital success to in-person experiences

Speaker: Jodi Schwan

Podcasting: The Convergence of Technology & Creativity

YOU WILL LEARN:

  • Why your current content marketing efforts just aren't delivering
  • Why so many companies and celebrities are going all-in on podcasting
  • Whether a podcast is a good idea for your business
  • How a podcast can help your business
  • How to start a podcast — the smart, strategic way

Speaker: Sarah Werner

2:00 p.m. BREAKOUT SESSION

Understanding Marketing Automation

YOU WILL LEARN:

  • Lead Generation - Understand the power of targeting a specific audience instead of trying to convert everybody.
  • Lead Nurturing - Automatically follow up with new leads in a personalized manner to build trust and brand awareness.
  • Sales Automation - Build a sales process that is highly scalable and effective to close more leads instantly.
  • Business Systemization - With all the necessary systems in place your business will be ready for predictable, consistent income.

Speaker: Chris Davis

Maintaining Your Edge with Online Security

YOU WILL LEARN:

  • Why marketers must care about information security.
  • Modes and methods of today’s hacks.
  • Understanding your “Attack Surface”.
  • Website security, risk, accountability, and GDPR implications.

Speaker: Adrian Del Grosso

3:30 p.m.

Speaker Panel Q&A

Speaker: Vernon Brown

4:30 p.m.

Happy Hour / Networking Event

Comedian

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Sponsored By

  • tdg Agency
  • Key Media Solutions
  • SDN Communications
  • Omnitech